From time to time, PPC marketers that are new to the Campaign Blasting
method come into the forum and lament… “I’ve put 10, 20 or 30 blasts
up and I’m not seeing sales”.
And most of the time those more familiar with the method will caution the
newer blasters to be patient. They encourage that some, maybe many of the
blasts will bear fruit.
Matt actually calls it seeding your account. Each blast is a handful of seeds
that are planted in the PPC environment, Some like the mighty oak tree will
take a long time before you start to see any activity. Yet they will grow
into campaigns that produce major profits.
Others will spring up right away, produce profit for a season and then die
off. But they may return to blossom the following year, and the year after
that.
Some will show brief signs of life and then wither and die. Some of those may
recover and thrive if you tend them carefully.
Others are dead in the ground and never poke their head up
But each one has potential if you follow the method.
I experienced this recently when a campaign blast that I threw together
seemed to be dead. I just ignored it, following the plan. Then one day
something changed and that blast sprung to life, not only generating steady
clicks every day, but steady profits.
It was no longer just a seed. It was a fruit-bearing tree.
Imagine having many ‘trees’ like this in your Adwords account… some
producing a 1.5 ROI a day, some producing 2x and others more.
That’s what blasters do… and it’s working for me.
To find out more, go here.
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